What Would Be The Value of California’s Online Poker Market?

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What Would Be The Value of California's Online Poker MarketThe online poker market in California – a market that does not presently exist legally – could be a tremendously lucrative market.

So how much is the Golden State’s theoretical online poker market worth?

If California legalizes and regulates online poker, the market could generate revenue between $217 million and $263 million in its first year of operations and up to $384 million in year ten.

That’s according to a new study by Academicon and PokerScout.

The researchers analyzed data on 4.6 million real money online poker players in 2009 and 2010, near the peak of unregulated poker in the U.S. They found that 178,300 online poker players in California generated an average of $867 per year in revenue for the poker operators, creating a $155 million market. California players accounted for 16% of U.S. revenue and 4% of worldwide revenue in online poker.

“Under regulation, online poker is expected to grow well beyond its previous peak,” says Professor Kahlil Philander, one of the authors of the study.

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