VizExplorer Services Sought at Citizen Potawatomi Nation Casinos

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This week, MGW learned that VizExplorer — a provider of operational intelligence solutions for the gaming industry — has signed an agreement with the Citizen Potawatomi Nation to license multiple operational intelligence tools for its two gaming properties in Oklahoma.

With more than 30,000 tribal members, Citizen Potawatomi Nation is the ninth largest Native American tribe in the United States.

Beyond the VizExplorer Platform Stack (which “intelligently integrates, reports and visualizes all of the data sources from across multiple casino properties”), we’re told that the tribe has selected two other tools for its slots and marketing departments.

For slot floor and profit optimization, the properties will deploy floorViz, and the campaignViz application will help manage its increasingly complex marketing campaigns, audience segmentation and reporting needs.

“As casino operators, we need deeper analytical insights to better understand the performance of our gaming floors, our VIP guest patterns and the effectiveness of our marketing campaigns,” says Chad Mathews, Citizen Potawatomi Nation’s Marketing Director for Grand Casino Hotel and Resort and Firelake Casino. “We knew we wanted a proven solution from a reputable technology company, and we got that with VizExplorer.”

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