The big news out of London ahead of the weekend was that Ever Adventure, the gamified casino operator, announced a new partnership with William Hill.
As a result, the businesses will be collaborating to bring the next generation of digital casino to life, implementing what we’re told are “new ways to engage casino players and appeal to the wider, more casual casino market.”
If you’re not familiar, Ever Adventure and its Slotser casino brand, have operated since late 2014, “exploring ways in which gamification can create a more entertaining play experience for the recreational casino player,” the company says, noting further that the business has a custom built casino platform as well as a growing number of both in-house built and 3rd party games content.
All told, the freshly minted partnership will see William Hill and Ever Adventure working together on a collaborative roadmap of new casino product ideas brought to life through the Slotser website.
“We are constantly exploring new ways to appeal to a wider audience in the casino market and we feel that this partnership will help us along this path,” says Crispin Neiboer, MD for Online at William Hill. “This deal plays to both our strengths and we are looking forward to discovering new ways to connect with the casual player.”
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