A venerable brand in gaming that became a household name in the early 1980s in emerging once again in the social casino world.
According to published reports Monday morning, Atari and social casino firm FlowPlay have inked a partnership that will create a “multi-platform gambling product called Atari Casino.”
An MMO in the vein of FlowPlay’s Vegas World, Atari Casino will be available via Facebook, browsers or a mobile app, and provide a virtual town studded with casino games, swimming pools and night clubs – as well as classic Atari games.
VG 247 reports that FlowPlay’s role is “on the back-end, providing infrastructure, analytics, POS and advertising.”
“We see partnering with FlowPlay and entering the social casino market as a natural progression for us,” Atari CEO Fred Chesnais is quoted in the report. “As we move beyond gaming, taking advantage of such a rapidly growing industry that aligns well with our core business is important.”
After filing for bankruptcy last year, Atari has been in search of new ways to recapture its former glories. It now appears that the social casino space may be on their immediate list of targeted markets worth exploring.
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