Mobile Advertising
Mobile Advertising
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Loyalty Innovators Launch New Event Mobile App to ‘Amplify Attendee Experience’
On Wednesday, Stellar Loyalty, Inc., the consumer relationship company with a “mobile-best SaaS loyalty solution,” and Loyalty360, the association for customer loyalty, announced a new partnership. The impetus for the coupling, we’re told, is the shared goal to design and launch an exclusive, event engagement...
By Michael -
OfferCraft, Dover Downs Hotel & Casino to ‘Gamify Marketing’
On Wednesday, OfferCraft — a software company that aims to make guest offers and employee incentives more compelling — confirmed to MGW that the company signed a deal with Dover Downs Hotel & Casino in Delaware to give guests the chance to play new games...
By Michael -
Krux Lures Media and Marketing Influencers for Data Matters 2016
Krux, an independent data management platform (DMP), is hosting this week more than 400 leaders from more than 300 companies at Data Matters 2016. With the Krux crew calling it the industry’s premier data summit, the event is now underway and wraps up tomorrow at the Aria Resort & Casino. Read More
By Michael -
Grazitti Backs Marketo Marketing Nation Summit 2016
Grazitti Interactive -– a company focusing on marketing automation and CRM consulting services — recently confirmed that it is a Bronze sponsor at Marketo Marketing Nation Summit 2016. The summit, taking place now and wrapping up May 13th, is underway at MGM Grand Las Vegas Hotel and Casino. Over 7,000 marketers are expected to attend … Read More
By Dillon Mills -
New Advertising Mojo in the Mix for MGM Resorts?
AdWeek has confirmed in a new report that there’s some new advertising powerplayers working their magic for MGM Resorts. “Following a competitive pitch, Interpublic’s McCann and Omnicom’s PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand,” Monday’s report reads. The aforementioned efforts are expected … Read More
By Dillon Mills -
SMS For Hotel Marketing is Becoming Increasingly Important
According to a new report from Promotion World, text message marketing is hot and only growing hotter when it comes to promoting hotels. “Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff. Not surprisingly, Groff notes, “there’s no better place … Read More
By Michael -
Media Impressions Not Atlantic City’s Benchmark
The Atlantic City Alliance (ACA) is the agency responsible for staying on top of the city’s negative news. In the past few years negative news has been related primarily to casino closures, financial concerns, and legal issues the city is facing. While many similar agencies focus on how many media impressions each of their negative … Read More
By Mike Randazzo -
Exclusive: Las Vegas Just Not ‘Mobile’ Enough
A new report from a leading market research firm will show that a solid majority of Las Vegas gaming regulars believe the casino capitol of the world simply isn’t mobile enough yet. Based on an exclusive sneak peak provided to mGamingWatch, the data — which will be officially published as part of a larger report … Read More
By Mike Randazzo -
Native Ads the Next Digital Tactic by NJ Casino Marketers?
According to an exclusive published Wednesday at NativeMobile, a well-placed source with a major gambling operation on the East Coast revealed that “an ambitious digital and mobile ad campaign is in the works.” For what purpose? To help spread the world about the emerging social gaming market in Atlantic City. Said efforts are being planned … Read More
By Michael -
mobileStorm’s New Whitepaper a Must for Casino Marketers
In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging. Almost overnight, the revamped rules wrought confusion … Read More
By Michael
