Last month, the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL became the first major U.S.-based professional teams to sign a sponsorship deal with an online gambling company.
The buzz around online gambling in the U.S. has created a whirlwind of marketing opportunities that many prominent companies, brands, and sports teams want to tap into through sponsorship deals.
But domestic casino and gaming giants have always had an interest in sports, and the trend shows no sign of reversing in 2014.
Just this week, the Phoenix Mercury entered into an exclusive, multi-year marquee partnership with Casino Arizona and Talking Stick Resort that includes branding on the Mercury’s home and away jerseys.
The new agreement also designates Casino Arizona and Talking Stick Resort as the presenting sponsor of the Phoenix Mercury.
The partnership was formally announced Monday morning.
“The Phoenix Mercury is thrilled to announce our new marquee sponsorship with Casino Arizona and Talking Stick Resort,” said Mercury President Jason Rowley. “Having served as the presenting partner for the Mercury’s 2007 WNBA Championship run, Casino Arizona has been a loyal supporter of women’s basketball and we are excited to take that collaboration to an unprecedented level.”
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