2014 goes down in history as the year where mobile sports betting overtook live betting in the UK.
According to a study generated by OddsWinner and covered by Pocket Gamer, mobile betting nearly doubled last year. While overall sports betting did not generate the same growth, more players are turning to their mobile devices to place their bets.
Looking at the major players in the UK sports betting industry, here’s what the growth looks like:
- Power Paddy’s mobile revenues grew from 22% in 2013, to 51% in 2014.
- William Hill’s mobile grew 298% in 2014.
- Ladbrokes grew 94% in 2014.
- Betfair announced that 80% of their revenues now come from mobile.
The reason for this drastic shift to mobile are many. Betting on mobile devices is fast and easy. On top of that, eMarketer estimates that 34% of consumers now have smartphones, meaning that shopping on mobile devices in all areas of life is becoming more common and comfortable.
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