According to a new report from Online Casinos, one of the reasons that online gambling across Europe as enjoyed so much success and growth of late is the penchant for partnerships that many online operators have for other organizations looking to promote their products.
To that end, Bwin.Party Digital Entertainment recently announced that it will be the principal sponsor for football club Olympique de Marseille.
Bwin.Party Digital Entertainment signed a three year deal earlier this week to become the official online gambling partner with the club.
However, this is by no means Bwin.Party’s first partnership. The outfit already has a number of partners with clubs including RSC Anderlecht, FC Bayern, Real Madrid, Juventus Turin, English Legends, and Manchester United.
The sponsorship deal includes a number of activities and events lined up in support of their fan base such as a chance to train with the team or travel to league events. Bwin.Party Digital Entertainment will also use their agreement as a platform to introduce its product line-up on the Olympique de Marseille digital and social sites and will also develop both online and offline co-branded products and events.
The agreement will allow for Bwin.Party to brand inside the Olympique de Marseille stadium.
Social and mobile applications are in development and will be released at a later time.
“We are proud to establish this partnership with Olympique de Marseille, one of the oldest and most successful clubs in France and Europe,” says Bwin.Party Digital Entertainment Chief Executive Officer, Norbert Teufelberger. “Today’s announcement means that we are now partnered with six of the greatest clubs in European football, enabling us to offer our customers an unparalleled range of online and real world offers.”
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