In recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.
While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.
Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.
While many casinos want to focus much of their business on their older target audience, Millennials are the consumer audience of the future.
“Some characteristics the average Millennial shares is important to casino companies,” says Richard Velotta of the Las Vegas Review Journal. “They find risk-taking exciting, enjoy VIP treatment, will listen to celebrity endorsements and will look to their friends and third-party sources on social media for recommendations about products and experiences and will gladly share their own opinions about things in online reviews.”
Velotta notes that Millennials see technology as a “fun enabler and that provides another avenue for managers of casino slot floors to embrace another aspect of the generation’s mindset — donating to charitable causes.”
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