MGW learned Thursday that CashBet has secured a licensing partnership with PlayScreen, LLC for its real-money gaming app, Casino Cash.
Through this partnership, we’re told that CashBet has been named PlayScreen’s iGaming platform provider.
Available soon in the UK App Store, players have access to 17 casino games, including slots, bingo, roulette, and scratch cards within the app.
Thursday’s announced licensing partnership with PlayScreen comes on the heels of CashBet further expanding its licensing business with the hire of Commercial Director David da Silva.
“In the past, the biggest platform challenge we faced was the ‘black box’ approach, which provided us no transparency into the marketing spend driving traffic to our mobile app,” says John Byrne, CEO of PlayScreen. “Now with CashBet, we have complete visibility as well as many more tools to make the most efficient use of our marketing spend. We are so pleased to be working with a team that really understands real-money gaming. With the CashBet platform we can now fully optimize our acquisition and retention campaigns.”
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