Ladbrokes and OpenBet have extended their partnership until 2016. For the last fifteen years, OpenBet has provided Ladbrokes with its award-winning online sportsbook and games.
“As part of the agreement Ladbrokes will receive the full benefit of OpenBet’s roadmap of technology developments and will also have access to world class games content available on OpenBet’s gaming platform,” Ladbrokes confirmed in a press release.
Ladbrokes chief executive office, Richard Glynn said about the extension: “We are pleased to extend our long-standing relationship with OpenBet with this agreement, which offers revenue opportunities to both parties and enhances all of Ladbrokes’ existing (and future) product and technology partnerships. Ladbrokes has been working with OpenBet since 1998 and this agreement will mean OpenBet will support us in continually enhancing both our sports book and games products.”
The acquisition of sportsbook provider Boomaker.com.au aided in Ladbrokes’ expansion into the Australian market. Ladbrokes offers 13 different online websites, in nine languages, and seventeen currencies.
Launched in ’96, OpenBet provides the backbone for many online betting offerings. Ladbrokes has been with OpenBet since it’s inception. OpenBet chief executive officer, Jeremy Thompson-Hill commented: “This new extension agreement is good for OpenBet, good for Ladbrokes and ultimately good for their customers. Over the next three years, we are sure that Ladbrokes’ sportsbook and games products will go from strength to strength, rightfully cementing its place in the online gaming space.”
OpenBet also provides software to other online gaming companies such as William Hill, Paddy Power, Skybet, and Betfair.