New Jersey State Senator Raymond Lesniak may not be a “marketing expert,” but he recently voiced a criticism that many have thought if not overtly expressed in recent months.
The criticism? The marketing for mobile and online gambling ventures and websites pretty much sucks in New Jersey.
The outspoken political leader made that observation at the recent iGaming North America Conference in Las Vegas, Nevada.
www.onlinepokerreport.com‘s Chris Grove live tweeted a panel discussion to which Senator Lesniak contributed. Some of the most interesting tweets included:
Wow. Lesniak says iGaming marketing in NJ has been “amateurish” so far. Chides operators for their wasteful efforts #iGNA2014
Lesniak says he’s been turned off from iGaming by marketing. Says casinos need to show comps, echo AC in marketing #iGNA2014
Lesniak wants to see more convergence between offline and online. Thinks casinos are dropping the marketing ball #iGNA2014
From The Golden Nugget and Betfair, to Ultimate Gaming and Tropicana, some of the biggest names in this new market are certainly no strangers to effective marketing. But when it comes to effectively harnessing mobile, social, and other proven digital resources, these “big boys” have almost universally made an “amateurish” impression through their insufficient and sloppy marketing, industry observers say.
How do you feel the quality of marketing behind online gambling ventures in New Jersey has been during the last six months?
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