Over the weekend, an agreement between Golden Gaming and 888 Holdings was given preliminary approval by Nevada gaming regulators.
The agreement between the companies would allow the Golden Gaming customer base to sign up for online poker through Treasure Island, a Nevada exclusive real-money online poker room 888 plans to launch.
Michael Alonso, Golden Gaming attorney, says the company will not have any role in the online poker operation itself, but will serve as a marketing channel to drive players to the Treasure Island website.
According to PokerNews, Alonso told the Gaming Control Board: “It’s unique and allows Golden Gaming to market 888’s platform to its customers.”
After the Nevada Gaming Commission gives its final approval of the deal purportedly next week, gaming revenue will be shared among 888 Holdings, Treasure Island, and Golden Gaming upon site launch.
Back in March, the Nevada Gaming Commission approved interactive gaming licenses for 888 Holdings and Treasure Island. The off-shore 888 Holdings which owns and operates 888 Poker will provide the software and backbone for the online Treasure Island poker room.
888 does not have exclusive agreements with any of the companies it has entered into business with as it will also provide an online poker platform for Caesars Interactive Entertainment and slot machine manufacturer WMS Industries.
Join the Conversation