A quiet blurb across the news ticker today indicated that 888 Holdings is inching closer to launching online poker and casino games under its own brand in the U.S.
The move – targeted at New Jersey – will commence once the Garden State’s ban on Internet gambling is finally lifted.
Internet betting was banned by Congress in 2006, dealing a blow to companies like 888 which had set up in the United States.
However, tax-hungry states are now relaxing rules, creating opportunities for European players with years of expertise in the sector.
On Tuesday, Reuters confirmed that 888 has secured an agreement with U.S. partner Caesars Interactive Entertainment on the use of the brand in New Jersey.
“We are extremely well positioned in the US and are working with the regulators in Nevada, Delaware and New Jersey as these three states become ready to open,” says CEO Brian Mattingley.
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