Cendyn announced this week the worldwide release of the Cendyn Hospitality Marketing Cloud, an integrated technology platform with the most complete set of solutions available in the industry.
Designed specifically for travel and hospitality, the CHMC drives sales and marketing performance to generate profitable revenue growth through two main solution sets: Cendyn/ONE and Cendyn/EVENTS.
From the official announcement shared with MGW:
Cendyn/ONE drives transient leisure direct bookings and personalized guest engagement through integrated Hotel CRM and Data-Driven Digital Marketing technology. The solution centralizes data from multiple sources, including Property Management Systems (PMS), Point of Sale (POS), Central Reservation Systems (CRS), Call Center, ancillary systems, Guest Satisfaction Surveys (GSS), Social Media, Loyalty and more, into a single view of guest data that enables marketing automation across all digital media channels, and guest engagement throughout the entire guest lifecycle. The entire process is measured and optimized via a powerful analytics and reporting solution with real-time insights to maximize ROI.
We’re told that Cendyn/EVENTS (formerly Cendyn Arcaneo) offers Event Management and Hotel Sales technology that increases group business and streamlines the event sourcing, planning and execution process.
“We are thrilled to announce the Cendyn Hospitality Marketing Cloud at HITEC today,” said Charles Deyo, Cendyn President and CEO. “It represents the culmination of over two decades of experience focused on developing the most complete suite of innovative applications for driving bottom line results.” Charles continued, “Now we are delivering these applications to our customers via a secure, integrated cloud platform built for scale and speed.”