Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.
The only way for casinos in Las Vegas to dig themselves out from recession is to get back to doing that which they used to do best: market themselves effectively and to no end. Nevada’s largest casinos sustained a combined net loss of $1.35 billion last year, marking the fifth straight year without an overall profit.
Avid casino gamers want more from casino marketing. From player reward programs to mobile-centric dining and hospitality features, the marketing initiatives underway at casinos and resorts across the U.S. are falling short of player expectations.
When done effectively, marketing can make virtually anything new and trendy once again. Even bingo.
Think the biggest payoff for online gambling’s arrival belongs to the casino operators? Think again. Internet gambling has raked in more than $50 million so far for lawyers, lobbyists, and other professionals since mid-2009, the Philadelphia Inquirer reports.
Marketers with experience in online and mobile gaming may want to turn their attention to Minnesota. According to new reports from sources out of Minneapolis, online real-money gaming may be on the horizon for Minnesota, which could open the floodgates of opportunity for the casino industry in the Midwest, one region largely overlooked by the expansion of online gambling.
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