This week, International Game Technology (IGT) announced it has hired former Zynga game executive Jim Veevaert.
According to details shared by IGT, Veevaert will serve as the company’s new vice president of games for DoubleDown Casino.
Veevaert will oversee the long-term strategy for the popular DoubleDown Casino on Facebook and mobile devices. He will also create new games and run them through development, launch, and post-launch enhancement.
“IGT’s DoubleDown Casino is the authentic social casino experience, and I’m excited to be joining the team here in Seattle,” Veevaert tells VentureBeat. “DoubleDown Casino is transforming gaming entertainment, and I’m passionate to bring great games to players across the Web and on mobile devices around the world.”
The investment in new talent comes at an opportune time for IGT. The latest industry estimates project that the social casino game business was worth $1.98 billion last year, up 52 percent from 2012.
Join the Conversation