Land-Based Casinos Leveraging Free Social Gaming To Drive More Traffic To Their Live Casinos

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Land-Based Casinos Leveraging Free Social Gaming To Drive More Traffic To Their Live CasinosSocial gaming is still a fairly new industry, but it is a multi-billion-dollar global industry, nonetheless.

While many social games are inspired by classic board games and casino games, a number of others are new games created primarily for mobile devices.

Although most who enter the world of social gaming are either new to the industry, or long time online gaming firms, MyVegas developer Playstudios has found a way to leverage social casino gaming by partnering with land-based Las Vegas casinos.

While there is no shortage of free social casino games to choose from, it is MyVegas’s partnership with land based Las Vegas casinos that give them a competitive edge. MyVegas social games do not award cash prizes, but they do award prizes such as tickets to Las Vegas Shows, free hotel rooms in Vegas, and a multitude of other perks designed to entice their global gamers to travel to Vegas, GamaSutra explains.

With the correlation between virtual gaming and real life rewards picking up the slack for where real-money prizes are absent or not legal, expect this trend to continue across the gaming landscape of the United State in 2015 and beyond.

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