The demand for improved technology in the newly formed online gambling industry in the U.S. has grown rapidly and one company – LaserLock Technologies – is leading the charge.
Established in ’99 by founder Norman Gardner, LaserLock innovates through the development of patented and proprietary technologies, and through the creation of strategic partnerships.
Initially, LaserLock’s technologies fit well in the gambling industry. Over time, the company evolved from an applied research laboratory to the comprehensive solutions company it is now. LaserLock provides the technologies behind authenticating products and people. They have recently applied for a provisional patent called “System For Correlation of Independent Authentication Mechanisms.”
According to Online-Casinos.com, the system uses a type of independent three-factor authentication that creates a simple interface for the user yet with a high level of security. The technology is useful for securing a player’s identity in online gaming.
LaserLock chief executive officer, Neil Alpert said: “As authentication technology moves away from passwords and PINs, LaserLock is staying ahead of the curve with this state-of-the-art authentications system. This technology takes advantage of our existing biometric capabilities, including state-of-the-art facial recognition, and can easily incorporate additional capabilities such as fingerprint and retinal scans.”
“We believe this is game-changing technology for existing and future internet gaming platforms,” adds Chairman of the Board, Michael R. Sonnenreich. “We are continuing to roll out products that are safer and easier than the outdated system of passwords and PINs, and that is good news for consumers and companies providing other online services.”
As the “password” in its current form becomes obsolete and we move towards more secure measures, LaserLock sees its technology becoming crucial in the financial industry and other markets, especially where secure logins are required.
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