On Wednesday, Stellar Loyalty, Inc., the consumer relationship company with a “mobile-best SaaS loyalty solution,” and Loyalty360, the association for customer loyalty, announced a new partnership.
The impetus for the coupling, we’re told, is the shared goal to design and launch an exclusive, event engagement mobile app to heighten attendees’ event experiences pre-, during and post event.
“The app will premiere later this month for attendees of the upcoming Loyalty360’s 2016 Engagement and Experience Expo,” this morning’s announcement reads.
Stellar Loyalty and Loyalty360 will collaborate on further enhancements to the mobile app for subsequent Loyalty360 events in 2017. Stellar Loyalty is a Platinum sponsor of this year’s Engagement and Experience Expo taking place in Denver, CO., December 5 – 7.
“One of the primary aims for our annual Engagement and Experience Expo is to provide attendees with unique opportunities to network with fellow marketers, and this app is a perfect fit to that end,” said Mark Johnson, CEO & CMO of Loyalty360. “Stellar Loyalty is respected across the industry for their work in the mobile space, and the result of this partnership will be an app that provides attendees an entirely new level of digital engagement. We look forward to continuing our work with Stellar Loyalty and sharing more about the app’s capabilities as Engagement and Experience Expo approaches.”