MGM Gains New Marketing Muscle from Music Star

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On Monday, MGM Resorts International announced a long-term partnership with Bruno Mars.

We’re told that the four-time Grammy Award-winning superstar entertainer will help kick off the opening seasons for MGM Resorts International’s two new entertainment venues on each side of the country, Park Theater at Monte Carlo Las Vegas Resort & Casino and The Theater at MGM National Harbor in Maryland.

“Bruno is among the most talented performers in the world and we are excited to start a long-term relationship with him across our industry-leading portfolio of entertainment venues,” said Bill Hornbuckle, president of MGM Resorts International. “There is no stronger launching pad for a new venue than for Bruno Mars to be among the first to grace its stage, and we get to do it twice, an amazing beginning to a multi-year partnership.”

Monday’s announcement notes that Mars will “ring in the New Year in a big way” when he performs Friday, 30 December and Saturday, 31 December at the new Park Theater at Monte Carlo Resort and Casino.

He is scheduled to return to Park Theater in 2017 for additional performances.

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