Maryland’s Rocky Gap Casino Resort has just added Playersoft’s Mobile Enrollment to its casino amenities.
Very quickly throughout the gaming and hospitality industries, mobile enrollment has become a must.
In this particular example, the system scans driver’s licenses from all 50 states, allowing casino staff to enroll new guests into the players club anywhere on the casino floor utilizing a specialized iPod Touch.
“It’s gratifying when a property like Rocky Gap understands the competitive edge they embrace by utilizing a platform like Mobile Enrollment,” says Playersoft President, Tony de Leon. “The system dovetailed with their casino marketing system, as well as their entire philosophy of creating a trouble free, easy going approach to the guest experience.”
Mobile Enrollment, those behind the venture admit, allows casino personnel to be more involved with guests and eliminate time consuming lines at club benefits booth.
“Mobile technology is doing more for casinos than tracking players,” adds de Leon. “It’s creating a new age of personal service in the gaming industry.”
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