“Location, location, location,” is not only the mantra for real estate, it’s the same for online gambling’s thriving young market in New Jersey.
According to a weekend report from NJ.com, certain locations within the state of New Jersey are certainly hotter than others when it comes to the popularity of real-money online gambling – an opportunity that went mainstream last November in the Garden State.
“Luck be a lady in Toms River,” the report reads. “Gamblers there, in Jersey City and Cherry Hill spend more time on Caesars Entertainment’s online gaming sites than anyone else since they went live in late November, according to Seth Palansky, the company’s spokesman.”
Overall, Caesars’ customers spent an average of 43 minutes and 18 seconds gambling online, but Palansky said he doesn’t know why the websites have been more successful in certain parts of New Jersey and less so in others. No special attention was paid to Toms River or Jersey City, he said. Cherry Hill, he reasoned, is close enough to Atlantic City to create a little extra interest among residents there.
“We do want to be careful, because it’s early, to not overanalyze the data,” he adds. “It tells us after 100 days that there are areas where we should focus on marketing and that some of it has already been effective.”
Earlier this month, New Jersey Division of Gaming Enforcement published eagerly-awaited revenue data for online gambling during the month of February.
All told, the market posted healthy gains of approximately 9%.
Although revenue didn’t exceed projections, market watchers say it’s more important that they didn’t miss projections.
Total revenue for the month of February stands at $10.3 million. So how do the numbers shake out on an operator-by-operator basis? Have a look at the month’s biggest revenue winners below.
- Borgata: $4,085,444
- Caesars: $3,335,470
- Golden Nugget: $460,121
- Tropicana: $1,345,138
- Trump Plaza: $493,590
- Trump Taj: $587,323
To review the full revenue report from the New Jersey Division of Gaming Enforcement, click here.
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