In case you missed it, Betfair Casino – a leading Internet gaming operator with a presence around the globe and inside the fast-growing New Jersey online gambling market – was recently named the official and exclusive online gaming sponsor of Live Nation New Jersey, the PNC Bank Arts Center and Susquehanna Bank Center.
The move represents the latest in a successful series of marketing and branding efforts that have helped to raise Berfair Casino’s profile even further in the U.S.
“We are excited to be able to work with venues like PNC Bank Arts Center and Susquehanna Bank Center on this great program to introduce thrill-seeking music fans in New Jersey to BetfairCasino.com with a unique and engaging experience both online and onsite,” said Don Ryan, SVP of Gaming at Betfair US and GM of BetfairCasino.com.
“The rush of seeing your favorite artist or band live is something we find very synergistic to the rush of playing your favorite casino games online – anytime and anywhere in New Jersey,” Ryan said in a provided statement.
Betfair says it has already begun integrating sponsorship assets online and will be onsite at both PNC Bank Arts Center and Susquehanna Bank Center throughout the summer concert season.
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