Scientific Games announced on Tuesday that it’s hit the “lottery.”
The company has entered into a new contract with the California State Lottery to be the primary provider of instant games and associated support services – services that also include game design, product and player research, game planning, and integrated marketing programs.
The six-year contract formally commenced Sunday even though the deal was announced just today.
The contract was awarded to Scientific Games following a “competitive procurement process” and included options for the California Lottery to extend the contract for up to six additional years.
Revenue to Scientific Games will continue to be based on a percentage-of-sales basis.
“We are pleased to continue our relationship with Scientific Games. Their winning proposal was the only bid to receive a ‘significantly exceeds’ rating and we know they are capable of providing the best offering to the California Lottery in terms of experience, capability and game innovation,” says Paula LaBrie, Acting Director for the California State Lottery. “Scientific Games gives us access to a great team of experienced professionals to work with us on the execution of our business plan initiatives following a record breaking year of contributions to education.”
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