Shoutz, Inc., a marketing, technology and gaming company, announced today the launch of its GameRail subsidiary.
GameRail offers what we’re told is a comprehensive, free-to-play social-lottery experience created to appeal to the growing number of adults that now play U.S. lotteries.
So what can you expect from GameRail?
GameRail features more than 50 free-to-play games based on popular themes found in lottery games, such as slots, card games, bingo and instant win games. The technology platform and many of the games, are powered by Blastworks Inc. (formerly GameHouse and a subsidiary of Gaming Realms plc), a leading social-gaming publisher and a strategic partner with GameRail.
“With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes, ranging from traditional lottery games like instant win, keno and bingo, to casino-style games, such as slots and card games,” said Jim Mueller, CEO of Shoutz.
“Mobile and social gaming is one of the highest growth categories on the web today,” Mueller adds. “For example, social gaming generated more than $4 billion in revenue in the United States in 2015 and an average of 85 million people in the United States play a social, virtual currency game in some form at least once a month. While all players will find the content entertaining, we are focused on GameRail’s target market of the 120 million adults in the United States who play the lottery.”