TransAct Technologies Incorporated announced today that Epicentral SE — a new systems version of the Company’s voucher-based promotional software system — will debut at the Global Gaming Expo (G2E).
G2E kicks off this week at the Sands Expo & Convention Center in Las Vegas, Nevada.
TransAct (Booth #2423) and Scientific Games (Booth #1126) will both have demonstrations of how Epicentral SE enables the new printed promotional coupon capabilities featured in the next version of Bally’s CMP casino management system, expected to be available next year.
Bally’s CMP will allow the casino marketing team to create promotional programs that will be available to players via a printed coupon.
“By working closely with Scientific Games and their systems development team, Epicentral SE makes possible a new way to generate and deliver several new real-time printed promotions at the point of play,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “Bally’s team clearly understands that in this new casino market and environment, casino operators increasingly appreciate the power of a printed coupon to capture players’ attention in real-time and leverage that attention to drive increased play and revenue.”
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