On Wednesday, International Game Technology (IGT) and DoubleDown Casino published new data revealing female poker players’ participation in social casinos is on the rise.
The data was released as a follow-up to DoubleDown Casino’s ongoing U.S. Social Casino Index project offering a detailed look at social casino player preferences, based on more than six million people who play DoubleDown Casino games on Facebook or a mobile device every month.
“As the world’s largest virtual casino, we pay attention to trends and make note of the fact that poker is appealing to broader audiences both online and on the casino floor,” explains John Clelland, Vice President of Global Marketing at IGT Interactive Group. “Poker is traditionally thought of as a male-dominated game but our data proves that female poker players are on the rise in social casinos.”
Gender aside, poker is still one of the most popular games among all online social casino players.
While men are still the majority of poker players, the data shows that there was a 22 percent increase in female players in 2013 over the previous year.
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