On Tuesday, the team at Aarki announced its new app marketing solution line for casual game mobile apps.
A provider of mobile app marketing to casual match-3, casino, and casual simulation game developers, the company says that with the launch of this solution line, Aarki has “combined its deep domain expertise and rich data to offer a unique solution to this vertical.”
Being in a competitive mobile app vertical, user retention and return on investment are critical for most casual game developers. Just in the recent past, Aarki has provided app marketing to hundreds of casual game developers including marquee names such as Big Fish, DoubleDown, GSN, Huuuge, King, Playstudios, and Product Madness.
This morning, the company noted in its announcement that on a recent campaign for a leading casino game app, Aarki was able to rapidly exceed client expectations by delivering over 60% day 7 return on investment (ROI).
“Due to heavy competition and persistent churn, casual game apps are having a tough time finding high lifetime value users who will keep coming back to play and spend money in the game” said Sid Bhatt, ceo of Aarki. “Aarki new solution line is especially designed to help app marketers target the right audiences and achieve stronger pre and post-install ROI.”
To learn more about the casual game marketing solution, click here.
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