Boyd Gaming is one of today’s leading companies in the gaming industry, operating 22 gaming entertainment properties in eight states. But it is also rightfully regarded as a genuine mobile pioneer among fellow industry giants that have largely taken their mobile direction from Boyd Gaming’s trailblazing footprints. Recently, mGamingWatch caught up with Brian Best, Corporate …
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Perhaps nowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry. And perhaps nowhere is the help of mobile more sorely needed. For casinos that continue to rely on traditional, non-mobile or even non-digital tactics to attract or retain patrons, the effectiveness of their efforts have diminished considerably …
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As direct mail continues to die a slow and painful death in casino marketing, relevant engagement with gamblers and visitors has never been more important for casinos. For that reason, a new mobile application from Joingo LLC is generating substantial buzz in response to its ability to deliver a personalized mobile advertising opportunity for casinos. …
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In 2012, the national commercial casino industry saw its second-largest gross gaming revenues ever, according to a national economic impact study recently released by American Gaming Association. The AGA Survey of Casino Entertainment reveals an industry that has now seen three consecutive years of escalating growth—reaching its highest levels of gross gaming revenues since prior …
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