LeoVegas Begins Marketing Push for LeoVegas Sport

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LeoVegas Begins Marketing Push for LeoVegas SportMGW learned Tuesday that the mobile gaming group LeoVegas is doing a full roll-out and marketing of LeoVegas Sport that will begin next week (May 13th).

The trend is moving fast towards the increasingly central role that mobiles will play in the overall sport experience, the company tells us. With a passion for the ultimate mobile gaming experience, LeoVegas is “taking mobile sports betting to the next level.”

The ambition of LeoVegas’ Sport is to offer the market’s fastest and most engaging mobile sports betting experience. The goal has been to combine LeoVegas’ leading technology for speed on mobile devices with Kambi’s latest technology for sports betting. The project has been successful and is being launched under the set timetable. Being able to launch LeoVegas Sport well in advance of a major sporting event such as the UEFA European Championship is a significant achievement.

According to this morning’s announcement, LeoVegas Sport features a number of unique characteristics:

  • Speed LeoVegas’ proprietary technology features faster loading and easier navigation
  • Mobile First The LeoVegas gaming experience is developed for mobile devices – it’s fast, intuitive and engaging
  • Live Special emphasis has been put on speed and betting on events as they unfold during a match

“LeoVegas’ mobile DNA and innovative strength is the foundation for our market-leading position in mobile gaming,” comments Gustaf Hagman, Group CEO and Co-founder. “I am very proud of our employees who have enabled us to launch a product that will bring mobile sports betting to a new level. With LeoVegas Sport we want to offer this years sport event.”

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