International Game Technology and DoubleDown Casino have produced and now released the first-ever Social Casino Index.
So, what is a social casino index exactly? In this case, the U.S. Social Casino Index is based on more than six million people who play DoubleDown Casino games on Facebook online or on a mobile device every month.
A social casino is defined as :an online site that offers non-wagering traditional casino games such as Poker, Roulette and Slots and is played via social networks.”
This particular index reveals some interesting tidbits for marketers about social gaming and social gamers.
Curiously, social casino players in the U.S. are mostly women between the ages of 45 and 55 and women played 30 percent more virtual chips than men per social gaming session.
Women were willing to take a chance with up to 10 million virtual chips per session while men did not venture past 7.6 million.
“As the world’s largest virtual social casino, we are always seeking to better understand our players and their preferences,” said John Clelland, Vice President of Global Marketing at IGT Interactive Group. “The Social Casino Index gives the gaming industry a truly detailed look at social casino player preferences for the first time. It’s also fascinating to look into the similarities and differences in our players from coast to coast.”
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