mGaming: What You Need to Know

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mGaming What You Need to KnowHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

According to a jaw-dropping new report from McAfee, online gambling continues to fuel the cybercrime industry. “Perhaps the rise of criminal activities within online gambling should not be a surprise, nor should their popularity,” reads the new whitepaper titled “Jackpot! Money Laundering Through Online Gambling.”

Have Casino Marketers Forgotten About Those Three Little Letters?

Does SEO still matter in casino marketing? According to Martin R. Baird, a casino consultant and chief executive officer of Robinson & Associates, the modern importance of casino SEO in casino marketing should called into question.

On Wednesday morning in San Francisco at its F8 conference, Facebook unveiled its new mobile ad network called Facebook Audience Network (FAN). As expected, the ad network will help developers make money without having to sell their own ads.

At this time, the states of New Jersey, Nevada, and Delaware have implemented forms of regulated online gambling. For the most part, those who have ventured into the world of regulated online gaming are casinos located within Las Vegas and Atlantic City. However, as more states are weighing the pros and cons of offering online gambling, it is opening the door for new contenders in the industry outside of these two hot-spot gambling locales.

In a recent announcement, the Hard Rock Hotel said it is partnering with traditional taverns in the city of Las Vegas to share loyalty points in their rewards program. So far they have partnered with 43 Golden Gaming’s PT’s and Sierra Gold taverns. In Las Vegas taverns, they are allowed to have up to 15 slot machines per location where loyalty points can be earned.

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