Ocean Springs, Mississippi-based Harvest Trends shared their newest analytics tool —the PowerHost CRM — at the recent Casino & Marketing Technology Conference in Las Vegas.
According to the SunHerald, this content management solution is designed specifically for casino hosts, and can quickly and easily be installed on both desktop and mobile devices.
Some of the daily analytics shared include the previous days results for coded players, recommendations on who to contact, and why, as well as how the current day is doing—and progress toward daily goals.
While PowerHost is designed for casino hosts, the analytics capabilities are all about the consumer experience.
“We pride ourselves on creating tools that make it easy for player development personnel to target the right patrons and drive additional revenue from those who offer the most opportunity for growth, retention and reactivation,” said Amy Hudson, vice president of sales. “PowerHost CRM will give casino hosts the appropriate customer data right at their fingertips, allowing them to work smarter and more efficiently.”
Aside from the real-time analytics, PowerHost is designed by casino industry experts who understand both business and casino-specific analytical needs.
“At Harvest Trends, we listen and we create solutions driven by business requirements that solve everyday business problems,” she said. “Our goal is to continue to deliver tools that industry veterans have requested from us, and PowerHost CRM is designed to meet the specific needs of casino hosts.”
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