Delving into the topic of email marketing as a potentially more formidable and effective marketing resource than traditional direct mail marketing, Reitzin shared his views and insight with GGB Publisher Roger Gros in September at G2E in Las Vegas.
The impact of direct mail was undeniable during the formative years of the gaming industry. When an attractive package arrived at the doors of their customers, casinos were able to make offers that would lure players to the casino.
Reitzin explained to Gros that mobileStorm has developed an email direct marketing campaign “that has become much more effective with the advent of smartphones and mobile devices.”
To learn more about the email and mobile marketing solutions that are changing marketing in the casino and gaming industries today, check out the new podcast and issue of Global Gaming Business here.