According to an exclusive published Wednesday at NativeMobile, a well-placed source with a major gambling operation on the East Coast revealed that “an ambitious digital and mobile ad campaign is in the works.” For what purpose? To help spread the world about the emerging social gaming market in Atlantic City.
Said efforts are being planned now in the likely event that real money social gaming will soon be legal in the state.
“Native advertising will be used. We’re just trying to figure out how and when,” the source is quoted.
New Jersey is at the forefront, of course, because it’s traditional gambling operations are floundering. Between 2006 and 2013, New Jersey’s casino market was cut in half to just $2.86 billion. Online gambling, introduced in 2013, was powerless to staunch the bleeding. Now the New Jersey Division of Gaming Enforcement (DGE) is exploring ways to rescue its flagging fortunes.
“New Jersey is now considering permitting state residents to play social games for real-money within its borders, and so tap into a potential market estimated to be worth up to $10 billion in the United States, alone, according to Gamblit Gaming CEO Eric Meyerhofer,” the team at OnlinePoker recently reported. “Such a move would put it in a pioneering position compared to other regulated markets.”