mGamingWatch was briefed on Wednesday by a representative from NYX Gaming Group Limited — a content and technology supplier to lotteries, casinos and gaming operators across the globe — about the company’s latest news.
We’re told that NYX has wrapped up the acquisition of Betdigital, a UK based supplier of gaming content and platforms.
The acquisition of Betdigital, a creator of content and systems for online, mobile, interactive TV and land-based gaming platforms will provide NYX with a game development platform and studio that caters to the UK retail and online markets.
Additionally, Betdigital will provide NYX with the ability to further exploit opportunities for games development and leverage existing NYX studios for game design and art.
“In Betdigital, we have identified an asset that will strengthen our reach and underpin the global content strategy of the company,” says Matt Davey, Chief Executive Officer of NYX Gaming Group adds. “Particularly, Betdigital allows NYX to strengthen its position in the UK market, providing another unique flavor of regional expertise and omni-channel content that will benefit NYX and OpenBet customers and shareholders immediately and over the long term.”
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