Online Gambling Company Bwin.Party Refreshes Its Product Lineup

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reported Monday that has revamped its product lineup.  Competition is fierce in the online gambling industry and those companies that don’t keep their product lineup up-to-date can possibly see their returns diminish.

The costly innovations needed to keep customer interest are a necessary part of the business.  Major online gambling outfit,, has been attempting to stay ahead of the curve with the latest improvements and upgrades to its offerings.

As part of its latest revisions, has polished up a new version of its classic PartyPoker online poker.  Chief executive officer of Bwin.Party Digital Entertainment, Norbert Teufelberger, admits that they have not kept up with the latest innovations of the industry as much as he would like.  The merger between PartyGaming and Bwin has been absorbing most of the time as of late.  According to Teufelberger the next iteration of PartyPoker will be available in approximately two weeks.
The update will include Facebook connectivity that will allow players to be notified when friends sign in.  Players can challenge anyone from around the world.

Former PokerStars executive, Jeffrey Haas, will be running the new PartyPoker platform.  Bwin.Party also announced the launch of a real money casino and poker brand for Zynga on Facebook, in addition to the expansion of its social gaming division Win Interactive.   PartyBingo is slated for a revision as well and is set to include several new features through an easy access lobby, bingo variant games, side-games, and slots.

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