Online gaming has been all the rage over the last few years, if only on mobile devices for some.
With the high consumer adoption rates for mobile and online gamers — along with the ability to play with friends and family near and far — comes many new opportunities. One of the things that makes social gaming so unique is that even new games are able to successfully gain market share. As an example, games like Words With Friends, Farmville, and Candy Crush have all had huge surges in popularity, but they slowly loose player’s interest over time.
This leaves social gaming developers on the lookout for both a wider range of games, and games that will capture long-term consumer adoption, which has led to social sports betting. Following the trend in social gaming that allows players to share their gaming history with friends, or to bet and/or play against friends, social sports betting is taking off with great speed.
Gaming developers who are investing in social sports betting find it to have great potential for long-term consumer adoption. While one team or sport may go in and out of popularity, sports as a whole always attracts consumer attention.
Aside from creating online sports book and social sports betting, developers are trying to integrate modern technology into the gaming world too. Case in point — Betfair has integrated Google Glass into their gaming, and is looking for more innovative ways to incorporate gadgets with online gaming and gambling.
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