The buzz around online gambling in the U.S. has created a whirlwind of marketing opportunities that many prominent companies, brands, and sports teams want to tap into through sponsorship deals.
To that end, Fox Sports confirmed Thursday that the Philadelphia 76ers of the NBA and the New Jersey Devils of the NHL “have become the first major U.S.-based professional teams to sign a sponsorship deal with an online gambling company.”
Scott O’Neil, the chief executive of the Josh Harris-owned teams, and Norbert Teufelberger, the chief executive of bwin.party digital entertainment that operates partypoker, confirmed the multiyear agreement in a statement…
“We are proud to welcome partypoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace,” O’Neil says. “As an organization, we will continue to align with brands that aspire to grow with us, in true partnership.”
Teufelberger explained in the same announcement that his organization looks forward to offering Devils and Sixers’ fans exciting digital content and other innovative game-day experiences.
“They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas,” Teufelberger said. “There is an affinity between playing in online poker tournaments and sports — winning is about having intense focus, stamina and a great competitive spirit.”
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