MGW learned Thursday that Scientific Games Corporation was recently presented with the Global Gaming Award for Land-Based Gaming Innovation of the Year for SG Universe.
The recognition came during a presentation ceremony and luncheon at the Sands Expo during the Global Gaming Expo (G2E) 2016 last week.
If you’re not familiar, SG Universe comprises three components: Mobile Concierge apps for the Android and iOS platforms, the Play4Fun Network platform, and Core Systems Integration technology. This omni-channel product suite allows for the merging of messaging, offers, loyalty accounts, points and promos and more, giving both operators and their players a one-stop shop for gaming experiences. Components of SG Universe are currently deployed at more than 80 casinos around the world.
In a highly competitive category, the judges praised SG Universe for its benefit to land-based gaming operations. As the product develops and new features are commercialized, SG Universe will further enhance the ability for casinos to connect with their players.
“It is an honor to be awarded Land-Based Gaming Innovation of the Year for SG Universe,” says Scientific Games Chief Executive Officer and President Kevin M. Sheehan. “This award demonstrates Scientific Games’ continual innovation in the mobile space to further assist casino operators’ efforts to maintain a close connection to their players. SG Universe is a prime example of how our interactive division is empowering customers with new ways to interact with their players at the casino, at home, and on-the-go.”