Scientific Games Confirms New California Casino Partner

150 0
150 0

Scientific Games Corporation tells MGW that Chukchansi Gold Resort & Casino in Coursegold, California has awarded Scientific Games a contract to provide its Promotional Kiosk solution as well as its mobile business-to-business SG Universe solution to drive player engagement at the casino resort.

The resort, if you’re not familiar, is located between Fresno and the southern entrance to Yosemite National Park.

Chukchansi has been a Scientific Games systems customer since it opened in 2003.

Those in charge of the casino and resort, however, want to augment their full suite of systems technology with Promotional Kiosk, a fully customizable solution that offers new and exciting ways to reward casino patrons and empower them with self-service access to their rewards club account.

The casino will use the Promotional Kiosk application to link directly to Chukchansi’s CMP player-tracking system to enable players to swipe their rewards club card or enter their rewards club card number to access player reward information; enter to win daily sweepstakes prizes; check their points, and promotions; update their contact information without going to the players club; and enter for daily sweepstakes through an easy, familiar, self-service touch-screen interface.

“Scientific Games has been a terrific partner to Chukchansi, and we’re confident that Promotional Kiosk will streamline customer service and give us another marketing channel, while SG Universe will allow us to reach players at home, in the casino, and on-the-move, changing the customer experience and giving us a 360-degree view of our patrons through Core Systems Integration. This is a big and exciting step for us,” says Chukchansi’s Director of Marketing Deann Kamalani.

In this article

Join the Conversation