TransAct Turning Heads of Casino Marketers at G2E Asia

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TransAct Turning Heads of Casino Marketers at G2E AsiaTransAct Technologies, Inc. – a provider of printers, terminals, and other tech optimal for transaction-based industries – is getting a lot of attention today as the 2014 Global Gaming Expo Asia rolls along.

In addition to showing of its promotions and bonusing print system in Macao, the company is also expected to show off its line of “Epic” printers for slot machines, gaming devices and customer self-service kiosks.

From this week’s announcement:

Currently installed on over 10,500 gaming machines at 11 casinos worldwide, Epicentral is the industry’s only enterprise-level software system that enables casino operators to deliver real-time targeted promotion and bonusing coupons to both their carded and uncarded players directly at the slot machine or electronic table game. It connects with all existing slot management systems, slot machines and electronic table games, regardless of manufacturer, which allows casino marketing and operations teams to quickly and easily design and run floor-wide promotions with the touch of a button, eliminating the need for a visit to the gaming machine by a floor attendant for printer and/or device configuration.

“We are extremely excited to demonstrate for our customers in Asia the ability of Epicentral to drive meaningful improvements in casino performance,” said Bart C. Shuldman, CEO of TransAct Technologies.

“Casino operators that have installed Epicentral continue to report that their casino floor revenues have gone up thanks to the power of our bonusing and printing solution,” Shuldman says. “This differentiated software system is easy to install, easy to use and highly effective in delivering targeted promotions directly to players at the slot machine. The momentum for Epicentral continues to build as more casinos worldwide understand the clear value proposition of a real-time promotion system that can drive a 60% increase in new player enrollment in their loyalty programs, a 37% increase in weekday afternoon slot handle and a 46% average increase in slot handle on the night of a coupon-drawing promotion as well as double ADT.”

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