According to the details presented in the latest Travel Demographics Report Series published by Strategy Analytics Travel Analytics service, some of the world’s leading hotel and airline brands may be dropping the ball on mobile, particularly with regard to winning their business and building brand loyalty. “Those under 25 are either not traveling or not …
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In recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps. While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy …
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Next week in Las Vegas, the 2014 Global Gaming Expo (G2E) will get underway. Once again on hand for the international gaming trade show and conference organized by the American Gaming Association (AGA) and Reed Exhibitions will be mobileStorm. However, for the venerable Mobile Experience Management platform, coming to Vegas this year means celebrating twice …
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With revenue from land-based properties and online casino platforms struggling to make headway as the second half of 2014 looms on the horizon, casino and gaming industry marketers are turning their marketing efforts toward more highly targeted markets. This week, Atlantic City’s first openly gay mayor, Don Guardian, helped illustrate the city’s growing marketing focus …
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While many industries have years under their respective belts when it comes to digital and mobile marketing, online casinos are still new enough that they need to figure out what generates the most success in their realm of marketing. To help online and mobile casinos identify the best places to invest their digital marketing dollars …
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Casino marketers can now access a world of insight and information thanks to the Mobile Marketing Association. The new MMA Case Study Hub is a fully searchable database representing “best in class campaigns that set new benchmarking standards for industry excellence,” the MMA says. As of this writing, more than 450 case studies from over …
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In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging. Almost overnight, the revamped rules wrought confusion …
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As online casinos become more and more popular, their marketing departments are looking for better ways to promote these platforms across the freshly regulated markets of New Jersey, Delaware, and Nevada. Recent research has shown that there are highly effective ways that mobile marketers can get the word out about online casinos and digital gambling …
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Location, location, location. That’s more than just the mantra of the real estate industry. It’s also what mobile marketers may want to consider today when their online casino industry clients task them with connecting to prospective gamers. “Three of the five municipalities where people are spending the most time logged on to some Internet gambling …
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Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days. MGM Resorts Boss Balks at Talk of Online Gambling Ban You can ban it, but that doesn’t mean you will stop it. That’s the what James J. Murren, the CEO of MGM Resorts International, said Friday …
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