Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.
New Jersey State Senator Raymond Lesniak may not be a “marketing expert,” but he recently voiced a criticism that many have thought if not overtly expressed in recent months.
Bad news for the nascent online gambling market in the United States. Morgan Stanley has effectively slashed its estimate for the Internet gambling market to $3.5 billion by 2017. That’s down from a previous forecast of $5 billion, the AP reports.
Marketers working for casinos and gaming operators in New Jersey, Delaware, and Nevada are gearing up for battle with what some industry sources call a seasonal lull in online and mobile gambling.
A marketing match generating headlines this week, Thunder Valley Casino Resort and MGM Resorts International are now in business. Having forged a strategic marketing relationship, the two respective industry titans will work together to “enhance their respective rewards programs,” which are Thunder Rewards and M life.
As mGamingWatch first reported two weeks ago, New Jersey Internet gambling regulators are easing up on the established parameters used to determine whether or not an online gambler is, indeed, located within state boarders. Why? Geolocation technology is working as planned and proving an effective and reliable resource for ensuring in-state gaming only.
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