mGamingWatch was briefed this week by the team at OfferCraft, a gamification and incentive-enhancement company, on its new deal with SLS Las Vegas.
The companies, we’re told, are teaming up to provide “fun, interactive games that give SLS patrons new ways to earn dining discounts, credit for slot play, free hotel stays and significant monetary prizes.”
As of today, members of SLS’ THE CODE loyalty program are eligible to play the games on kiosks at the resort (they just need to swipe their loyalty card to participate).
According to a news release emailed to MGW in the coming weeks, additional gamification promotions will be launched that can be played via email, text message, and online. Many of these games will be open to all guests and will offer dynamic rewards to encourage certain activities.
“The addition of these interactive games provides our guests even more chances to earn rewards at SLS Las Vegas,” says Tony Mistretta, Vice President of Casino Marketing. “OfferCraft’s innovative tools bring the latest technology to our casino floor, which we believe our players will enjoy as part of their gaming experience.”
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