According to the latest industry estimates published this week, the number of online gamblers in New Jersey is expected to triple this year.
Further evidence that the massive sums of money spend on digital and print advertising is working, word is definitely getting out about the online and mobile gambling opportunities now available to qualified residents of the Garden State.
As of Jan. 31, a total of 197,782 accounts had been created — a 27% jump since mid-January, according to the New Jersey Division of Gaming Enforcement. Monthly revenues from Internet gaming also leaped ahead, totaling $9.5 million in January, up 28% from $7.4 million in December.
According to USA Today, the number of New Jersey players who gamble on Atlantic City casino websites could triple in 2014. That’s the projection that comes in response to a poll released January 30th by the Lloyd D. Levenson Institute of Gaming, Hospitality and Tourism.
“A total of 2.5% said they already had played the sites since they became legal in November, but 7% said they intended to do so in the coming year,” the report notes.
Adam Ozimek, senior economist at Econsult Solutions, says that if online gambling remains restricted to those who play within New Jersey, “it probably will be a $266 million annual industry starting with its first full year.”
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