If there’s one problem (okay, there are actually many but we’re just focusing on this one for right now) with the freshly regulated online gambling industry in New Jersey, it’s that it’s been poorly marketed to residents of the Garden State in the last five months.
New Jersey State Senator Raymond Lesniak even called his state’s marketing efforts for online gambling “amateurish.”
With this nagging issue well established, will New Jersey casinos and gaming companies begin to hire fresh marketing talent as they strive to meet the required number of new jobs they agreed to create when they lobbied for a regulated online gambling market?
It’s tough to say which type of talent this young industry’s players are poised to hire on their own volition. But we do know who they are required to hire and host in the coming weeks.
“Regulators are requiring that by May 1, all platform providers base their teams working on customer service, fraud detection and accounting in New Jersey,” writes Jennifer Bogdan of Press of Atlantic City. “Rather than the gambling industry jobs of the past, which included cocktail servers, dealers and other service and hospitality positions, the jobs of the future will be more technical, dealing with activity from behind computer screens.”
“Exact numbers of how many Internet gambling-related jobs have been created to date and what those numbers will grow to by May are unavailable because providers haven’t been given specific quotas,” Bogdan adds, “though some speculate the number will be in the hundreds within the year.”
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