As MGW has been reporting in recent weeks, the FCC will soon begin enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.
On October 16th, the new rules will make it mandatory, for example, for marketers to gain written consent from a consumer prior to adding that consumer to a mobile marketing campaign.
According to legal and mobile marketing experts, marketers and related professionals across numerous industries must urgently educate themselves on a host of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).
Because of these coming changes, an emergency webinar has been scheduled for October 10th, 2013 where we will bring together thought leaders in the industry to provide guidance for mobile marketers.
Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin of mobileStorm are scheduled to particulate in this forthcoming webinar hosted by Mobile Marketing Watch, mHealthWatch, and mGamingWatch that will explore and illuminate the new intricacies of mobile compliance.
Among the topics we’ll be discussing are:
- TCPA & upcoming changes effective Oct. 16
- COPPA compliance and In-App payment compliance
- Location privacy & CTIA requirements
- How mobile providers can protect clients
- State gaming requirements, age verification and much more
To learn more or to register for Thursday’s webinar, click here.