Here’s What Happened in Mobile Gaming, Casino Marketing This Week

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Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Until comprehensive federal legislation ushers in a new era for legalized online and mobile gambling across the United States, the gains logged by online gambling will come on a state by state basis. For now, that means Nevada, New Jersey, and Delaware are solely in the spotlight with their freshly regulated markets where online gambling is taking off.

Digital marketing is being capitalized on aggressively in freshly regulated markets where online and mobile gambling is now permissible by law.

Despite taking place in the U.S. capital for gambling, there’s been hardly a mention of online and mobile gambling at the 2014 Consumer Electronics Show in Las Vegas this week.

All signs point to success in the recent digital and print advertising efforts put forward by the casino and gaming giants in New Jersey to drive new online gambling account sign-ups.

From the rapid adoption of mobile marketing solutions by the casino industry’s biggest players, to the fast-growing online and mobile gambling markets in New Jersey, Delaware, and Nevada, 2013 was a banner year for the casino gaming business.

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